Quick question – are you employing everything you’re professionally equipped with to boost your chances that homeowners will list their home with you, when they’re ready?
Seizing the opportunity to initiate conversations and provide what they need, when they need it, will undoubtedly keep you memorable and in their good graces. By reaching out and going the extra mile, you have nothing to lose – only loyal home sellers (and listings) to gain.
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More marketing advice can be found on our featured Tip Of The Week Archive page.
Do you find yourself asking, well, yourself: “How do I get more listings?” and/or “Where do I find home sellers?” If so, this article is for you.
Irrespective of our heavy reliance on digital exchanges (via your real estate website, CRM email marketing, texting, mobile, or Facebook and other social media platforms) – verbal communication with folks still matters. Your home sellers are no exception. If anything, they need to hear your voice and/or see you in-person more than anyone else.
What better time to connect than during a weekend Open House, community event, or quick call over-the-phone? Let’s take a gander at how you can navigate conversations in a thoroughly strategic, fulfilling and memorable way for both you and your homeowners (a.k.a – your prospective home sellers).
Basic A.S.K. formula:
Appeal to, and locate: their needs.
Softly tantalize: your wisdom.
Kindly and consistently provide: the satisfying answers.
What to have handy:
– Your Homebrella network: essentially all of the home care quotes, insight and resources (your trusted service providers’ information) that folks need to get answers, and get things done.
– Know what’s up with insight on some of what’s trendy and effective: 8 of the most popular home improvement trends amongst homeowners, illustrated tips for boosting their home’s curb appeal, bathroom ideas that are big on storage and style, cheap landscaping ideas that’ll rake in cash later.
– Keeps you in their good graces and top-of-mind when they’re ready to sell, down the road.
What to say:
Hey there! How’ve you been? Can you believe Spring’s already here?
Summer’s just around the corner, too! And people are getting busy from the looks of it.
Home improvement, repairs, and remodeling are pretty popular these days.
Do you have any projects on your agenda?
– If they say YES:
Terrific! Well, instead of searching and scrolling through Google or Angie’s List, and calling places left and right for answers, quotes and resources- I’m here to make things super convenient for you.
What sort of home care/construction are you looking to get started with? I’m happy to send you some leads.
While I’m at it, I can even set you up to receive updates on home values in the neighborhood, including yours. They’re a great way to keep up with market trends and know what your home is worth. That sound good? Thanks for your time!
Wrap it up:
Jot down their requests, provide the resources via your Homebrella network and set them up to receive Seller’s Corner alerts. Easy, huh?
– If they say NO:
Ah, gotcha. Well, if it ain’t broke, don’t fix it – right?
Anyway, in case something does come up – instead of searching and scrolling through Google or Angie’s List, and calling places left and right, for answers, quotes and resources – I’m here to make things super convenient for you.
Any home care project you’d like to get underway, consider me your starting point.
In the meantime, are you interested in learning about home values in your neighborhood?
Whether or not you ever plan to sell your home, they can be super helpful in terms of keeping up with the market trends and knowing what your home is worth.
Just want to make sure – is your email address still _____?
Hope we can stay in touch. Thanks for your time!
Wrap it up:
Don’t forget to follow-up with them via your CRM (Client Relationship Manager) with any home care requests they send you, and set them up to receive Seller’s Corner CMA (Comparable Market Analysis) alerts.
FYI – you kind of just doubled your chances of folks selling with you. Way to go.
Remember to simply A.S.K., and you shall receive.
Really hope this helps,