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by Andy Coffaro

Somehow, in what has felt like the blink of an eye, 2017 is practically behind us. Throughout the year, we’ve worked tirelessly to provide you with the best real estate marketing tips you can find.

Just a few of those tips included utilizing Facebook Ads, marking to millennials, how to improve your company website, and countless other nuggets of info to help you increase sales and attain more leads.

2018 will be no different: We’ll continue to do the diligent research needed to help you maximize your business. There’s no doubt that next year’s tips and advice will be informed by many of the predictions experts are making right now.

So as we prepare to bid 2017 adieu, let’s check out some of the most popular 2018 predictions by leading experts in the real estate industry.


8 Predictions for 2018


Allison Bethell, – via The Street

People have been priced out of renting and purchasing, so builders will try to fill that void through townhomes, condos and single-family communities that offer affordability, value and are environmentally conscious.


Jotham Sederstrom – Inman

Following several years of dormancy, 30-year fixed rate mortgages could finally rise from the current average rate of 3.9 percent.


Katy Murphy – The Mercury News

Buyers in high-tax states such as California will move elsewhere if federal tax reform takes away deductions for state and local taxes — one of the more controversial aspects of the proposals pending in Congress.


Clare Trapasso –



Brian Hopper – Inman

New construction model homes will utilize technologies like Amazon’s Alexa for interactive information exchanges.


Kelsey Ramírez – HousingWire

Home prices are expected to rise 3.2% next year. This slower rate of increase will allow for home sales to pick up next year.


Joe Melendez – DSNews

In the future, scorching-hot real estate markets will give rise to more calm and cool emerging markets. The next big thing in 2018 and beyond could be Provo, Utah, then Athens, Ohio, or Aberdeen, South Dakota.


Lawrence Yup, National Association of Realtors – via Inman

The housing shortage will persist in many markets due to the legacy of slow rate of homebuilding over the past decade.


Friendly reminder: Our Black Winter Sale is still going strong. Enjoy two months of free services when you buy just three. We’re talking two additional months of more referrals, more listings, and more resources for all your buyers. You’ll also get two extra months of unlimited one-on-one training.

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As always, feel free to contact us at any time with your real estate marketing questions and needs. We’re always here for you.


Here’s to a happy holidays and a prosperous new year!

More marketing advice can be found on our featured Tip Of The Week Archive page.