Below is an infographic for content we’ve previously shared (some folks find it easier to absorb content this way – think “visual learners”). The entirety of the original post can also be found below the image.
As always, we’d love to hear your thoughts!
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More marketing advice can be found on our featured Tip Of The Week Archive page.
by Andy Coffaro
Recent reports have stated that the average opt-in rate is about 1.95% (Sumo.com, 2017). This means that for every 100 visitors to your real estate website, 2 or more should be signing up to join your list.
A huge barrier to capturing real estate leads is hoping visitors will fill out multiple lead capture prompts asking for their info.
Not anymore. PropertyMinder now has a lead capturing tool that doesn’t require visitors to register.
Here’s how it works:
- Homeowners enter their address into the lead capture prompt
- Their address is recorded and you get an instant email alert
- Address in-hand, mail them a CMA or stop by to personally greet them
While you’re getting familiar with our new tool (click here to request to see it in action – or try it out for free), check out just how critical capturing new leads is for your real estate business along with other revealing industry stats.
63% of companies say their biggest marketing challenge is generating leads.
80% of marketers say their lead-gen efforts are only somewhat effective.
Only 22% of businesses are satisfied with their conversion rates.
#1 benefit of marketing automation is generating more quality leads.
(Pepper Gloable, 2014)
70% of businesses utilize automated marketing or are about to.
20% increase in sales via nurtured leads vs. non-nurtured.
(Demand Gen Report, 2014)