Real Estate Amplified. Technology Simplified.
Free Trial

Below is an infographic for content we’ve previously shared (some folks find it easier to absorb content this way – think “visual learners”). The entirety of the original post can also be found below the image.

As always, we’d love to hear your thoughts!

Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.




Original Content:

by Andy Coffaro

Recent reports have stated that the average opt-in rate is about 1.95% (, 2017). This means that for every 100 visitors to your real estate website, 2 or more should be signing up to join your list.

Are they?

A huge barrier to capturing real estate leads is hoping visitors will fill out multiple lead capture prompts asking for their info.

Not anymore. PropertyMinder now has a lead capturing tool that doesn’t require visitors to register.
Here’s how it works:

  1. Homeowners enter their address into the lead capture prompt
  2. Their address is recorded and you get an instant email alert
  3. Address in-hand, mail them a CMA or stop by to personally greet them


While you’re getting familiar with our new tool (click here to request to see it in action – or try it out for free), check out just how critical capturing new leads is for your real estate business along with other revealing industry stats.


63% of companies say their biggest marketing challenge is generating leads.

(HubSpot, 2016)


80% of marketers say their lead-gen efforts are only somewhat effective.

(BrightTALK, 2015)


Only 22% of businesses are satisfied with their conversion rates.

(Econsultancy, 2016)


#1 benefit of marketing automation is generating more quality leads.

(Pepper Gloable, 2014)


70% of businesses utilize automated marketing or are about to.

(Aberdeen, 2014)


20% increase in sales via nurtured leads vs. non-nurtured.

(Demand Gen Report, 2014)