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2014 december newsletter

Top-of-Mind Awareness

Top-of-mind awareness (TOMA) is when a brand or a specific product pops in a customer’s mind first, when they think of a particular industry. Companies attempt to build brand awareness through media exposure on channels such as internet, radio, newspapers, television, magazines, and many other mediums.
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Five Reasons to Use PropertyMinder’s MLS Search Tool

1. Website Traffic – You want your website to generate traffic. The more traffic your website receives, the greater the chances of capturing a valuable lead. In addition, traffic is one factor in determining Page Rank. With our MLS Search tools, you have the ability to create customized searches for both your existing clientele and for the incoming visitors that your site attracts.
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What a Customized PropertyMinder Website says about you

Sophistication and Uniqueness. The way your clients perceive you is based on your work ethic, professional appearance, and your internet presence. Do you go out of your way for your clients? Do you always look and carry yourself in an elegant manner? Do you work hard to set yourself apart from the competition? Potential clients will correlate your website to the quality of the services you provide.
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